Arc, a bank for early-stage startups, implemented Warmly for sales outreach. The CRO role combines marketing and sales functions, with relationship managers organized geographically. The sales team engages in various strategies like cold calls, inbound leads, and handling referrals. The marketing team uses tools like PitchBook, Crunchbase, and ZoomInfo for prospecting. Implementing Warmly led to intercepting and converting website visitors into customers, freeing up the sales team for personalized outreach, and bringing in extra customers. This resulted in a positive ROI at the 90-day mark, with a 3 to 5 x ROI, accelerating the sales cycle, and improving the SDR team efficiency.