Marketers often focus on driving traffic to their websites but overlook the importance of engaging and converting those visitors. Despite efforts to drive traffic, conversion rates remain low, highlighting the need to engage potential customers effectively. Warmly offers a solution by enabling immediate chat messaging with visitors, allowing for customized messages based on the visitor's identity. Additionally, Warmly facilitates retargeting visitors through email and LinkedIn, automating the process and reducing reliance on human SDRs for outreach. This shift back to marketing for automated, seamless outreach addresses challenges with personalization and human SDR availability.