It’s not enough for your sales team to receive just company-level identification from Warmly about which accounts are visiting your website. You also want individual-level identification, because you understand the impact that knowing the exact person who is visiting your website from a target account and what they are doing on your website could have on how you would approach selling to that account.
By utilizing Warmly’s UTM parameter in outbound emails and sequences with links taking prospects back to your website, you’ll receive individual-level identification data about your website visitors. The UTMs are easy to set up, and including them in all email links taking prospects back to your website will help your team get tens (or even hundreds!) of identified visitors each week.
This playbook was created by Ryan Beyer, Head of Customer Success at Warmly. Please reach out to his email at [email protected] with any questions or feedback.