Meet Jack.
Jack’s got a real big problem. The salesperson’s worst nightmare, in fact.
→ He’s on track to miss quota.
→ And the CEO is breathing down his neck.
His reps are looking to him for leadership, but he doesn’t know where those all-important KPIs will come from.
He’s got all the tech, a super passionate team—and no idea.
Although Jack’s problems are very real, Jack himself isn’t.
Jack’s the star of Warmly’s brand-new feature film, Quota Crushers.
But before we unveil the movie, a bit of background. (You’ve got time to get the popcorn going.)
Why We Made the Warmly Movie
This is actually more of a two-parter.
- We wanted to explain Warmly's perspective on where we think modern B2B sales are going wrong (and how to change that).
- And bring the Warmly brand to new audiences in a new way.
We envisaged the movie as the story of Warmly, told with our trademark humor and a hefty dose of our expert GTM perspective.
See, B2B sales are only getting more complicated. Everyone’s building the next big thing and competing for shorter attention spans.
Budgets have been tightened. Revenue expectations are the same (or, in many cases, higher.)
And B2B buyers? They’re not making purchase decisions like they used to. Sales funnels have gotten more complex, and buying teams have expanded.
Yet, sales teams still rely on outdated tactics primarily focused on volume over quality.
Why? Because sales teams have repeatedly been told this is just how we do things.
But cold outreach doesn’t cut it anymore. It’s time to heat things up—by focusing on warm signals.
When your prospect spends a decent chunk of time looking at your pricing page, makes multiple visits to your product pages, or actively researches your competitors, they’re showing warm signals.
Focusing on these intent signals will help your sales reps work smarter by prioritizing the leads most likely to buy from you.
We know signal-based selling works, too. Warmly has seen a 3x conversion rate with warm signals.
But signal-based selling doesn’t work without visibility into who is on your website and the ability to conduct automated, personalized outreach based on intent signals.
That’s the story of Warmly. And it’s a story we wanted more people to hear.
How We Made Quote Crushers
Our Co-Founder and Head of Customers, Alan Zhao, has been a long-time movie fan.
He saw an opportunity to tell the Warmly story in the most visible (and most Warmly) way possible: a feature movie starring the Warmly team.
Our inspiration was Melissa Rosenthal, ex-CCO at ClickUp, who created some of the best B2B video campaigns with her in-house creative team. We wanted our media to prioritize humor, authenticity, and creativity in a uniquely Warmly way.
So, we flew the entire team to Mexico City for a company offsite and shot our movie with a local video crew as part of team bonding activities.
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We partitioned off a section of OpenHub, Mexico’s WeWork, for the set, auditioned team members, and chose roles based on energy and fit.
So, the cast is 100% Warmly: from our Head of Sales, Jack (the Software Cowboy himself, Keegan Otter), to the hero of the hour, Rev Ops man Steve Murphy (Warmly Co-Founder and CEO, Maximus Greenwald).
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The budget? $15,000. The deadline? One day to film it all.
But our genius exec producer, Connor Lewis, planned and pulled it off expertly, while Alan assisted with the script and directing.
We flew home with all the footage ready for post-production edits, which we did ourselves.
Finally, for the music, we used Artlist and also contracted the rights to “Hitting the Phones” by Ding Zheng (Sales Rapper) (an amazing song; look up the full version.)
Presenting Quota Crushers: The Warmly Movie
So, grab your popcorn—it’s the moment you’ve been waiting for 🍿
Presenting… Quota Crushers: The Warmly Movie.
"In a world of outdated GTM tech and old-school spray and pray tactics, one forward-thinking RevOps leader takes it upon himself to change the way his team does prospecting... and crushes quota."
A huge thank you to the production team and cast who put their all into making this.
Starring: Keegan Otter, Katherine Barnes, Maximus Greenwald
Directed and Produced: Connor Lewis and Alan Zhao
Music: Hitting the Phones - Ding Zheng (EventShark)
Cinematography: Juan Carlos Lelo de Larrea
Are you struggling like Jack right now but don’t want to admit it? You can get started with Warmly for free in just a few clicks.
Want to speak to one of our star reps before they inevitably leave Warmly for the glittering lights of Hollywood? (Just joking.) Book a demo of Warmly.