AI advertising isn’t coming in the near future. It’s already rewriting the rules.
In 2025, the most competitive ad campaigns are both creative and intelligent.
Powered by AI, advertisers are now automating testing, optimizing performance in real-time, and targeting with precision that was unthinkable just a few years ago.
No matter whether you’re running paid social, programmatic display, or search ads, the right AI tools can help you scale campaigns faster, spend smarter, and drive more conversions without increasing or burning out your team.
But with a growing list of platforms claiming to “optimize with AI,” knowing what actually works (and what’s just buzz) isn’t easy.
That’s where this guide comes in.
I’ve researched and reviewed dozens of platforms and came up with this list of the 10 best AI tools for advertising in 2025, based on real features, real outcomes, and real use cases, so you can cut through the noise and focus on what will actually move the needle.
Key factors to consider when buying AI tools for advertising
Before we dive into the list of top AI advertising tools, it’s worth zooming out for a second.
Choosing the right platform isn’t just about who has the flashiest features or most integrations. It’s about finding the best fit for your strategy, channels, and team.
Therefore, below are a few key things to keep in mind as you evaluate your options, as they’re what separates tools that actually drive performance from those that just add complexity.
1. Alignment with your ad channels
Not every AI tool is built for every channel.
Make sure the platform you choose actually supports the channels you use most, whether that’s Google Ads, Meta, LinkedIn, programmatic display, or all of the above.
2. Real-time optimization capabilities
One of AI’s biggest value props in advertising is its ability to adjust campaigns in real-time.
Look for tools that actively monitor your audience and performance data and make smart, on-the-fly adjustments, targeting the right people with the right offer at the right time.
3. Creative and copy generation features
If you're looking to save time (and mental energy), tools that generate headlines, ad variations, and visuals using AI can be a huge win.
But it’s not just about quantity. Check if the creative actually converts and if it can be customized to match your brand voice.
4. Integration with your existing stack
Your AI tool shouldn't live in a silo.
Make sure it plays nicely with your CRM, analytics tools, ad platforms, and any creative software you’re already using because disconnected systems = missed insights.
5. Level of control and transparency
AI shouldn’t be a black box.
Look for platforms that give you visibility into why certain decisions are made, and let you fine-tune campaign parameters instead of fully automating everything with no human input.
6. Pricing and scalability
Some tools price based on ad spend, others on features or team size.
Pick something that fits your budget today but won’t punish you for growing, especially if you’re scaling campaigns across multiple channels or regions.
What are the 10 best AI tools for advertising in 2025?
Here are the best AI-powered advertising tools on the market in 2025 after evaluating 30+ tools:
- Warmly: Signal-based ad targeting.
- Albert: Autonomous digital marketing management.
- AdCreative: AI-powered ad creatives.
- Proxima: Predictive analytics for improved audience targeting.
- Jacquard: AI-generated marketing copy.
- Birch: Automated multichannel ad management.
- Neural.love: AI-generated visual content.
- Madgicx: Meta ads optimization and automation.
- Pencil: AI-powered ad generation.
- Adzooma: PPC performance insights for seamless ad optimization.
1. Warmly
Best for: Signal-based ad targeting that aligns campaigns with real-time buyer intent, allowing you to reach the right audience at the right time.
Who is it for: B2B marketing and demand gen teams looking to run hyper-targeted, intent-driven ad campaigns across LinkedIn and other key channels.
Warmly (that’s us) offers the best AI tool for advertising with our AI-powered revenue platform built to help teams identify, engage, and convert high-intent buyers using signal-based targeting and AI-driven workflows.
Unlike traditional ad tools that rely on static lists or guesswork, Warmly combines real-time behavioral signals with powerful orchestration to automatically serve the right message to the right prospect at the right moment.
The best part? It lets you reach warm leads not only through ads, but also through personalized onsite experiences and email and LinkedIn.
Let’s take a look at the key features that make Warmly the perfect choice for advertising.
Feature #1: Signal-based ad targeting
Warmly’s standout feature is its ability to track onsite and offsite signals - such as website visits and interactions, research intent, and social signals (e.g., LinkedIn engagement) - and leverage them to create highly targeted custom ad audiences.
For example, using Bombora intent data and Warmly’s Orchestrator, you can detect when companies are researching your competitors, integration partners, or relevant keywords.
Warmly then syncs those companies to LinkedIn Ad audiences, triggering campaigns that speak directly to what those prospects are actively exploring.
Warmly’s DemandGen AI agent does the same, but at a higher level.
The AI agent uses all three types of intent signals to detect high-value opportunities, including them instantly in paid social campaigns across LinkedIn, Google Ads, Facebook, etc.
The result?
A constantly refreshed audience of in-market accounts sees highly relevant ads on all the channels they live in, while your competitors are still guessing.
It’s a scalable, automated way to increase awareness, warm up your ICP, and capture mindshare early in the buying journey.
Feature #2: Warm Offers
With Warm Offers, you can dynamically personalize offers or CTAs on your website based on a visitor’s traffic source, persona, and intent level.
Let’s say a buyer arrives via a high-intent keyword ad.
Instead of showing them a generic landing page, Warmly’s DemandGen agent can surface a tailored message or time-sensitive offer that aligns with their use case, dramatically increasing the odds they’ll convert.
It’s not just personalization for personalization’s sake.
It’s smart, signal-based customization designed to convert pipeline-ready prospects faster.
Feature #3: AI-powered outreach workflows
Warmly doesn’t stop at ads. It also orchestrates what happens before and after someone clicks or converts.
With AI-powered lead workflows, you can automatically include each lead into specific engagement workflows based on their intent score.
For example, you can:
- Engage high-intent leads via AI Chat - Warmly’s highly customizable AI-driven chatbot can qualify leads, answer their questions, book meetings, and loop in human reps when necessary, all the while maintaining your brand’s tone of voice and remaining context-aware.
- Nurture leads via hyper-personalized campaigns - Warmly’s AI agents pick up warm leads in real-time, including them in tailored LinkedIn and email drip campaigns that take personalization way beyond first names and firmographics, including things like research intent, previous interactions, etc.
- Reengage leads through retargeted ad sets - Leads who didn’t convert the first time around can be warmed up again through carefully crafted ads and warm offers tailored to their intent and actual needs.
This makes Warmly more than just an ad tool.
In fact, it’s much fairer to say that it’s a full-funnel engagement engine that ensures no high-intent lead slips through the cracks, ever.
Try it yourself 👇or watch it in action.
💡Note: You will need to be on one of Warmly’s paid plans to gain access to AI Prospector. For ARC, the ROI was 200% over 6 months.
Pricing
Warmly offers a free forever plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.
If you need more, there are three tiers to choose from:
- Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
- Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Data Only, plus third and second-party signals, sales orchestration, AI Chat, and lead routing.
- Enterprise: Custom pricing, custom number of visitors, everything in Business, plus custom signals and warm calling.
Pros & Cons
✅ Advanced signal tracking lets you create hyper-targeted ad campaigns.
✅ Seamless integrations with your entire sales and marketing stack, including LinkedIn Ads, Google Ads, Facebook and Instagram ads, Zapier, Bombora, CRMs, Slack, and more.
✅ Dynamic website personalization based on lead behavior and source.
✅ AI workflows that go beyond advertising and automate multi-channel outreach and follow-up.
✅ Real-time updates to ad audiences based on intent and live behavior, not static lists.
✅ Highly customizable and configurable, so teams of all sizes and experience levels can adjust it to their needs.
❌ Its most advanced features are available only on the paid plans.
2. Albert
Best for: Autonomous cross-channel campaign management and optimization.
Who is it for: Mid-size to large marketing teams aiming to scale digital advertising with minimal manual intervention.
Albert is an AI-driven marketing platform that autonomously manages and optimizes digital advertising campaigns across various channels, including search, social, and programmatic.
Moreover, Albert enhances campaign performance and efficiency, by continuously analyzing data and making real-time adjustments, allowing teams to focus on strategy and creative development instead of manual tasks.
Key features
- Autonomous ad management - Albert independently manages media across platforms like Google Ads, Facebook, Instagram, and YouTube, optimizing bids and campaign designs to maximize ROI.
- Real-time analytics and insights - It provides real-time data and insights, enabling marketers to make informed decisions and quickly adapt to changing market conditions.
- Personalization at scale - The platform personalizes ads for every audience segment, regardless of how small, using real-time insights and historical data for optimal results.
Pricing
Albert doesn’t disclose its pricing.
Contact its sales team to get a custom quote based on your advertising budget and goals.
Pros & Cons
✅ Integrates with all the major advertising platforms.
✅ Uses machine learning to learn and adjust to relevant changes on the fly.
❌ More suitable for larger organizations with substantial advertising budgets.
3. AdCreative
Best for: Quickly generating high-converting ad creatives using AI.
Who is it for: Marketers, agencies, and e-commerce businesses seeking to streamline ad creation and boost campaign performance.
AdCreative is an AI-powered platform designed to automate the creation of ad creatives, including banners, videos, and text, tailored for various advertising channels.
By leveraging machine learning trained on a vast database of high-performing ads, it enables users to produce data-backed creatives quickly, aiming to boost conversion rates and reduce the time spent on manual design tasks.
Key features
- Uses AI to generate ad creatives - Lets you easily produce conversion-focused ad visuals in multiple formats and sizes suitable for platforms like Facebook, Instagram, Google Ads, and more.
- Creative scoring - Allows you to assess the potential performance of each creative with AI-driven scoring, helping you prioritize assets likely to yield better results.
- Stock image access - Provides access to a vast library of over 100 million royalty-free images to further improve ad visuals.
Pricing
AdCreative has four pricing plans:
- Starter: Starting at $39 and going up to $189 depending on the number of ad downloads you want, includes 2 users and 1 brand, in addition to access to all the platform’s AI features.
- Professional: Starting at $249/mo and going up to $499/mo, includes 20 users, 3 brands, and access to Pro feature toolkit.
- Ultimate: Starting at $599/mo and going up to $1099/mo, includes 50 users and 10 brands.
- Enterprise: Custom pricing, has custom limits and advanced security features.
Pros & Cons
✅ Data-driven approach that helps in crafting high-performing ads.
✅ User-friendly interface suitable for users with varying levels of design expertise.
❌ Customization options are limited compared to traditional design tools.
4. Proxima
Best for: Predictive audience targeting to improve ad efficiency and ROI.
Who is it for: Consumer brands and performance marketers aiming to scale customer acquisition while reducing costs.
Proxima is a predictive data intelligence platform designed to help consumer brands identify and engage high-value customers through AI-driven insights.
By analyzing vast datasets, Proxima enables marketers to optimize their advertising strategies, ensuring that campaigns reach the most receptive audiences.
This approach not only improves conversion rates but also enhances overall marketing efficiency.
Key features
- Predictive audience scoring - Uses machine learning to score and segment audiences based on their likelihood to convert, allowing for more targeted and effective ad campaigns.
- Real-time optimization - Continuously analyzes campaign performance data to provide actionable insights, facilitating timely adjustments for improved results.
- Data security - Ensures robust protection with end-to-end encryption.
Pricing
Proxima has two pricing plans:
- Starter: $119/mo, includes basic audience categories, unlimited users, weekly seed refreshes, etc.
- Pro: N/A, everything in Starter, plus advanced AI audiences, customer insights, Meta industry trends, performance benchmarks, etc.
There’s also a 30-day free trial that lets you try Proxima on for size.
Pros & Cons
✅ Reduces customer acquisition costs through efficient targeting.
✅ Powered by constantly learning AI algorithms that enable real-time campaign optimization.
❌ Primarily tailored for e-commerce brands on Shopify and Meta, potentially limiting usability for B2B marketing.
5. Jacquard
Best for: Crafting hyper-personalized, brand-compliant messaging at scale across digital channels.
Who is it for: Enterprise marketing teams aiming to improve customer engagement through AI-driven, contextually relevant communications.
Jacquard is an AI-powered platform designed to automate the creation of contextually relevant, on-brand marketing messages tailored to individual consumers.
Building upon the legacy of Phrasee, Jacquard leverages advanced natural language generation and predictive analytics to produce high-performing content across email, SMS, push notifications, and other digital channels.
Its architecture combines generative AI with deterministic controls, ensuring brand consistency while delivering personalized experiences at scale.
Key features
- Language² engine - Generates thousands of brand-compliant message variants in seconds, calibrated for tone, structure, and compliance, without the need for prompt engineering.
- Neural² predictive analytics - Predicts the performance of messaging variants before deployment, selecting top-performing content based on extensive training data from over a decade of campaigns.
- Contextual¹ personalization engine - Leverages multi-agent systems to create hyper-personalized messages by analyzing user data, contextual factors, and product information, moving beyond basic personalization tactics.
Pricing
Jacquard has two tiers:
- Base Platform: Starting at $24k/year, includes one brand, language, integration, business unit, and 120 UMVs.
- Growth Tiers: Custom pricing, based on your requirements.
Note: UMV (Unique Message Variant) is the ‘Unit of Work’ in Jacquard. “Work” goes into creating UMVs (i.e. generation, calibration, performance prediction) and they perform work when they are sent to people (i.e. performance, diversity, learning).
Pros & Cons
✅ Delivers personalized, high-performing content at scale, boosting customer engagement.
✅ Ensures brand consistency across all messaging through deterministic controls.
❌ Primarily tailored for enterprise-level organizations, cost-prohibitive for smaller businesses.
6. Birch
Best for: Advanced ad automation and cross-platform campaign management.
Who is it for: Marketing teams and agencies aiming to streamline ad operations across platforms like Meta, Google, TikTok, and Snapchat.
Birch is an AI-driven ad automation platform designed to simplify and enhance digital advertising efforts.
By offering customizable automation rules, real-time performance analytics, and seamless integrations, Birch enables marketers to efficiently manage and optimize campaigns across multiple advertising platforms.
Key features
- Customizable automation rules - Lets you set up complex, condition-based rules to automate tasks such as bid adjustments, budget allocations, and pausing underperforming ads, reducing manual workload.
- Creative and audience insights - Provides tools like Ads Explorer that identify top-performing ads, current trends, and fatigued ads, helping with data-driven decision-making.
- Real-time alerts and reporting - Triggers instant notifications via Slack or email about significant campaign changes, and generates detailed reports to monitor performance.
Pricing
Birch has three pricing plans:
- Essential: Starting at $49/mo for up to $10k monthly ad spend, includes smart rules, post boosting, reports, Slack integration, etc.
- Pro: Starting at $99/mo for up to $10k monthly ad spend, includes everything in Essential, plus automated rules and strategies, Ads Explorer, top creatives and audiences, etc.
- Enterprise: Custom pricing, includes everything in Pro, plus premium support and tech setup help.
Keep in mind that the price of the Essential and Pro plan can go up to $499/mo and $1,799/mo, depending on your monthly ad spend.
Pros & Cons
✅ Provides comprehensive insights into ad performance and audience engagement.
✅ Lots of customization options that enable you to create custom automated workflows.
❌ Has a learning curve, especially when it comes to more advanced features.
7. Neural.love
Best for: AI-powered creative asset generation and multimedia enhancement.
Who is it for: Content creators, marketers, and small businesses seeking to produce high-quality visuals and audio without extensive technical expertise.
Neural.love is an AI-driven platform offering a suite of tools for generating and enhancing digital media.
Although this isn’t an advertising platform in itself, it can be used to create various media types, such as unique images and videos from text prompts, as well as upscale and restore photos and videos, and improve audio quality.
The platform emphasizes user-friendly design and privacy, ensuring that all files are stored securely and not used for AI training purposes.
Key features
- AI Art Generator - Transforms text prompts into unique artworks across various styles, including photorealistic images, anime, fantasy, and more.
- Image enhancement tools - Lets you improve image quality by upscaling resolution up to 4x, colorizing black-and-white photos, restoring old images, and refining facial details.
- Convert image to video - Lets you transform static images into captivating MP4 videos without any video editing experience.
Pricing
Neural.love has a free forever plan that provides limited AI tool access, watermarked content, basic image edit and text generation tools.
This plan, however, omits video editing features.
If you want to generate and edit videos and access more advanced AI functionality, there are two plans to choose from:
- Pro: Starting from €10 for 100 credits + 0,10/credit and goes up to €482 for 6,000 credits + €0,08/credit, includes everything in Free, plus access to all AI tools.
- Pay As You Go: No monthly fee, the pricing starts at €0,19/credit and can go down to €0,13/credit if you get 6000+ credits.
Pros & Cons
✅ User-friendly interface suitable for both beginners and professionals.
✅ Supports a wide range of creative and enhancement tools.
❌ No video editing features on the free plan.
8. Madgicx
Best for: AI-powered Meta ad optimization with advanced automation and creative tools.
Who is it for: E-commerce brands, agencies, and media buyers aiming to maximize ROI through intelligent ad management.
Madgicx is an AI-driven advertising platform designed to streamline and enhance Meta (Facebook and Instagram) ad campaigns.
It combines automation, creative insights, and performance analytics to help marketers optimize their advertising efforts efficiently.
Key features
- AI Marketer - Acts as a personal AI media assistant, providing daily optimization recommendations based on account data to improve ad performance.
- Automation templates - Offers pre-built automation strategies like 'Stop Loss' and 'Surf' to manage budgets and scale campaigns effectively.
- Ads Manager 2.0 - Provides a comprehensive view of campaign performance, allowing for real-time adjustments and asset management.
Pricing
Madgicx one main product package that includes all the platform’s essential features:
- All-in-One: Starting at $39/mo for less than $1k monthly as spend and can go up to $435/mo for a spend of $50k-$100k, includes automation, ad management, analytics, and targeting.
There are also two optional add-ons:
2. Ad Library + AI Ad Generator: $29/mo, provides access to an ad library with 2M+ ads and an integrated AI ad generator.
3. One-Click Report: $29/mo, lets you build your bespoke dashboard for multi-channel performance reporting across Facebook, Google, and Shopify.
If you want to try it before committing, there’s a 7-day free trial.
Pros & Cons
✅ Real-time ad bidding optimization.
✅ Advanced ad analytics and insights.
❌ Many of its AI features are still in the development process, which makes them unstable and glitchy.
9. Pencil
Best for: AI-powered ad generation with predictive performance insights.
Who is it for: Brands and agencies aiming to scale creative production and optimize ad performance across platforms.
Pencil is an AI-driven platform designed to streamline the creation of high-performing video and image ads.
By leveraging generative AI, Pencil enables users to produce ad creatives rapidly, reducing production time and costs.
Additionally, the platform offers predictive analytics to forecast ad performance, allowing marketers to make data-informed decisions before launching campaigns.
Key features
- Generative AI for ad creation - Lets you use AI to generate video and image ads quickly and seamlessly, enhancing creative efficiency.
- Predictive performance insights - Provides analytics that predict ad success, aiding in selecting the most effective creatives.
- Collaborative tools - Has features that enable the whole team to work together on creating, approving, and launching ads.
Pricing
Pencil has two essential pricing plans:
- Basic: Starting at $14/mo for 50 ad generations and goes up to $186/mo for 1000 generations, includes AI Magic Tools to generate text, images, video and ad creatives, real-time AI insights and performance predictions, 1 brand, etc.
- Pro: Custom pricing, includes everything in Basic, plus bulk AI generation using feeds across audiences, markets & SKUs, unlimited users, brands & markets with entity & role access controls, etc.
There’s also a wide range of add-ons you can purchase on the Pro plan for an additional cost, such as managed GenAI Studio from 3 GenAI-first strategists, creators & creative directors, managed fine-tuning of AI models on your data, etc.
Note: The Pro plan is annual only.
Pros & Cons
✅ Lets you generate compelling ads using text prompts only.
✅ Supports a wide range of advertising platforms for broad reach.
❌ Editing features have a learning curve.
10. Adzooma
Best for: Effortless, cross-platform PPC campaign optimization based on granular performance insights.
Who is it for: PPC marketers, SMBs, and agencies that want to streamline ad performance across Google, Microsoft, and Meta.
Adzooma is a user-friendly PPC optimization platform that acts like a virtual assistant for digital advertisers.
Designed to simplify and enhance campaign performance across Google, Microsoft, and Facebook Ads, Adzooma delivers actionable insights, performance reports, and smart recommendations all from one centralized dashboard.
Whether you’re managing one account or many, it helps you save time, boost efficiency, and make smarter decisions with less effort.
Key features
- Performance reports - Instantly analyzes your ad accounts with reports that surface critical issues, flag opportunities, and suggest optimizations.
- Opportunities engine - Provides daily, personalized recommendations based on real campaign performance.
- SEO and web metrics reporting - Goes beyond PPC with additional reports that surface SEO insights and website performance data, helping you align paid and organic strategies for better ad relevance and higher conversions.
Pricing
Adzooma has a free forever plan that includes monthly PPC performance reports, monthly opportunity analysis, monthly SEO/web metrics reports, etc.
For more, you can subscribe to one of two paid plans:
- Silver: $69/mo, includes weekly PPC performance reports, weekly opportunity analysis, weekly SEO/web metrics reports, unlimited users, etc.
- Gold: $179/mo, includes daily PPC performance reports, daily opportunity analysis, daily SEO/web metrics reports, and everything in Silver.
Pros & Cons
✅ Great for beginners and pros alike with a clean, intuitive interface.
✅ Combines ad, SEO, and web performance metrics in one place
❌ Best suited for small to mid-sized teams, as larger orgs may need more granular controls.
Next steps: Make your ad strategy smarter
You’ve seen what the top AI advertising tools can do, and now it’s time to put them to work.
Whether you're streamlining creative production, optimizing ad spend, or finally nailing intent-based targeting, the right AI platform can be the edge your campaigns have been missing.
And if precision targeting is your priority, Warmly is the place to start.
With real-time buyer signals, automatic audience orchestration, and hyper-relevant messaging, Warmly helps you show the right ads to the right people exactly when it matters most.
Book a demo with Warmly and start turning real-time signals into pipeline.
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