Whether you know it or not, your business has a Nearbound sales strategy.

Here’s the secret nobody told you - this type of partner revenue is exactly what drives most of the growth for high performing SaaS companies that take over the market seemingly out of nowhere.

So what is nearbound? In simple sales terms, those are the deals that close quickly because the prospect already trusts you before the conversation even begins, as they trust the people that recommended you in the first place. This doesn’t have to be a random occurrence though.

Today’s guest is Jared Fuller - Co-Founder and CEO of nearbound.com, and your best source to learn how to build a Nearbound strategy that helps you successfully market with people that your buyers already trust.

Jared has always been a serial entrepreneur. He likes to say that his early career is a graveyard of dead startups - but between his early losses you can see huge career highlights like helping grow PandaDoc and Drift into unicorns.

For smaller startups, Jared recommends building a list of your best customers and asking them about the vendors they use and trust. The top relationships on this list are the ones that control the mindshare of your buyer, meaning you should find a meaningful way to interact and partner with these companies to become part of their ecosystem. He recommends figuring out a way to collaborate on content that has you doing all of the grunt work and letting your collaborator become the hero at the lowest possible investment.

Tune into the full episode to learn how to build your nearbound strategy!

KEY INSIGHTS: 01:47 From partnerships to nearbound

03:34 What is nearbound?

06:11 The B2B Who economy

09:12 Building your first Nearbound strategy

14:20 The lowest hanging nearbound fruit

18:24 How to partner with B2B influencers

22:51 Creating a B2B marketing movement

26:18 The nearbound sales blueprint

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Connect with Jared - https://www.linkedin.com/in/jaredfuller/

Check out Jared’s bestseller - https://www.amazon.com/Nearbound-Rise-Economy-Jared-Fuller-ebook/dp/B0CW2WPBS6

Connect with Alan - https://www.linkedin.com/in/alan-j-zhao/

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