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Integrating LinkedIn Ads and CRM Automation - Tom Watson, Internal Demand Gen Manager at StraightIn

Integrating LinkedIn Ads and CRM Automation - Tom Watson, Internal Demand Gen Manager at StraightIn

Discover how leads from LinkedIn ads are captured through lead gen forms and seamlessly integrated into a sales engagement platform (Outplay) and CRM (Pipedrive). This process automates the sending of pre-written emails, tracks engagement, and triggers follow-ups based on lead interactions. Learn how integrating these tools and automating tasks can streamline outreach, warm up leads, and ensure timely follow-ups.