Kenneth Burke, VP of Marketing at Text Request, shares his career journey from music to business, psychology, and sales before joining the company. He transitioned to marketing at Text Request and drove a 150% increase in pipeline through a unique partnership with Twilio, following Twilio's acquisition of Zipwhip. The partnership channel at Text Request involves technology partners, affiliates, and marketing agencies. They reached out to Twilio to serve Zipwhip's customers, using educational content, co-marketing, and migration tools. The strategy for reaching out to Zipwhip customers included webinars, Google ads, and specific keywords related to Zipwhip's shutdown. The varied strategies for reaching out to Zipwhip customers posed a challenge, but the partnership webinar series with Twilio resulted in twice as many registrations as other partners.