Join Chris Miller (Head of Demand Gen at Warmly,); Sarah Reece (Director of Demand Gen at Orum); Patrick Nelson (Director of Demand Gen at Canopy) for their recent demand gen panel.

Topics discussed:

Marketing Team Structure & Organization

-Marketing leadership groups (demand gen, content, product marketing, creatives)

-Team composition and reporting structures

-Relationship between marketing and sales teams

Demand Generation

-Role and evolution of demand gen within companies

-KPIs and metrics (focus on pipeline and SAOs vs traditional MQLs)

-Seasonality in different industries and its impact on marketing

Marketing Technology & Tools

-Core tech stack discussion (HubSpot, Salesforce, Warmly, etc.)

-Implementation and adoption challenges

-Marketing operations and its importance

2025 Marketing Trends & Strategies

-Shift towards experience-based marketing

-Changes in marketing team sizes and budgets

-Evolution of different marketing channels (SEO, social media, etc.)