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144 booked meetings August 2024, 62 from Warmly - Keith Fearon, Head of Growth at MyKargo

144 booked meetings August 2024, 62 from Warmly - Keith Fearon, Head of Growth at MyKargo

For August, their team successfully booked 206 meetings, with 62 from Warmly and 144 from other sources, while significantly reducing costs. The strategy has shifted towards prioritizing warm interactions, leveraging follow-up calls after website visits, and utilizing tools for better prospect engagement. Warm calls have proven to be much more effective than cold calls, leading to a 40% meeting rate. The focus on personalized outreach and reconnecting with past customers has enhanced their success in securing meetings. Overall, the approach emphasizes the importance of consistency, education, and timely follow-ups in the sales process.