In this video, Max Greenwald, founder, and CEO of Warmly, shares the journey from founder-led sales to a repeatable sales process. The discussion delves into the four stages involved, focusing on Max's LinkedIn post that went viral, detailing how they achieved 100 paying customers in 2023. Warmly, a warm lead tool, identifies potential customers through website traffic and automates outreach via LinkedIn, email, and chat. Max emphasizes the importance of iterating, sharing insights gained from eight pivots in four years. The conversation covers the challenges, lessons learned, and the art of finding product-market fit. Max also provides valuable advice for founders navigating the process of pivoting, iterating, and scaling. The video is a deep dive into Warmly's journey, offering insights and practical tips for entrepreneurs facing similar challenges.