Knowing what to say to prospects on your website is an important part of the outbound chat playbook, and what works for some prospects might not work for others. That said, our team has found a strategy that facilitates engagement for us at Warmly. It’s important to note that the overarching strategy while engaging with prospects via outbound chat is taking action to establish yourself as a real person (not a bot!).
First message: A preliminary message to a prospect on your website that highlights your company’s value proposition in an engaging manner. For example: Hello there! Real human here… are you looking for a tool to help your BDR team meet with prospects real time on your website?
Second message: A GIF to further establish yourself as a real person and seek engagement. Our team recommends sending a GIF that will likely have a unique connection to your prospect (for example, if Warmly identifies that the prospect is in Denver, Colorado, a successful GIF might be of the Denver Nuggets, the city’s basketball team). Experiment here!
Third message: If the prospect doesn’t reply to the first two messages, our team recommends that you still stay involved in their session. It’s likely that the prospect will venture to a high intent page, and you’ll have the opportunity to send another relevant (and hopefully helpful) message. For example, if the prospect finds their way to the pricing page, a third message could be: I see you’ve made your way over to our pricing page! Let me know if there’s anything I can clarify for you in real time, right now.
Engaging with prospects via outbound chat can be a challenging (and sometimes nerve-racking) experience. Always feel free to reach out to our team at Warmly for suggestions, and be sure to let our team know of any unique strategies that work for you!